Last Updated on: 5th April 2023, 11:44 pm
Disney Plus has been a hit since its launch in November of 2019. The streaming service has become popular with users looking for convenience and access to a wide variety of content. However, like any service Disney Plus is not without its critics.
A recent study conducted by our website Blocles4u has looked into the US states with the most dissatisfied Disney Plus subscribers.
To conduct our research, we used a variety of keyword research tools including Ahrefs, Google Keyword Planner, and Google Trends. We looked at thousands of keywords related to Disney Plus and its cancellation. We then narrowed our search to the most common keywords searched, such as “how to cancel Disney Plus” and “Disney Plus cancellation”.
Using our keyword research tools, we were able to pull data from each US state and rank them according to the most searched terms.
|Rank||State||“How to Cancel Disney Plus” Monthly Search Volume||“Disney Plus Cancellation” Monthly Search Volume|
|1||Florida||1K – 10K, +900%||1K – 10K, +900%|
|2||California||1K – 10K||1K – 10K|
|3||Texas||1K – 10K||1K – 10K|
|4||Massachusetts||100 – 1K, +900%||100 – 1K, +900%|
|5||Michigan||100 – 1K, +900%||100 – 1K, +900%|
|6||Mississippi||100 – 1K, +900%||100 – 1K, +900%|
|7||Missouri||100 – 1K, +900%||100 – 1K, +900%|
|8||New Jersey||100 – 1K, +900%||100 – 1K, +900%|
|9||Kansas||100 – 1K, +900%||100 – 1K, +900%|
|10||Washington||100 – 1K||100 – 1K, +900%|
=> Florida has the highest cancellation rate for Disney Plus subscriptions, with a significant increase in search volume for cancellation-related keywords (+900%). This suggests that many consumers in Florida are canceling their Disney Plus subscriptions.
Possible factors contributing to this trend could include increased competition from other streaming services, dissatisfaction with the content available on Disney Plus, or changing consumer preferences.
=> California and Texas have a high cancellation rate, although not as high as Florida. This could be due to the large population and the presence of many streaming services, which makes consumers more likely to cancel their Disney Plus subscription in favor of other services.
=> The other states (Massachusetts, Michigan, Mississippi, Missouri, New Jersey, Kansas, and Washington) have a relatively low cancellation rate compared to the top three states. However, they still exhibit a significant increase in search volume for cancellation-related keywords, suggesting that consumers in these states are also canceling their Disney Plus subscriptions.
Possible reasons why people are cancelling their Disney Plus subscriptions
1. Competition from other streaming services:
With the rise of streaming services such as Netflix, Amazon Prime, and Hulu, consumers have more options than ever before for their entertainment needs. As a result, some Disney Plus subscribers may be choosing to cancel their subscription in favor of another service that offers content more aligned with their interests.
|1. Florida||Netflix cost per month||Netflix lifetime subscription price||Netflix subscription plans|
|1K – 10K +900%||100 – 1K +900%||100 – 1K +900%|
|2.California||Netflix price||Netflix plans|
|10K – 100K +900%||1K – 10K +900%|
|3. Texas||Netflix plan prices||Crunchyroll subscription cost||Fubotv monthly cost|
|100 – 1K +900%||100 – 1K +900%||100 – 1K+900%|
As we can see, there has been a significant increase in search volume for Netflix-related keywords in all three states, ranging from +900% for Netflix plans in Florida to 900% for new Netflix plans in Texas. This suggests that consumers in these states are actively seeking out the best value for their streaming subscription dollars.
2. Unsatisfactory content:
While Disney Plus offers a wide variety of content, it’s possible that some consumers are cancelling their subscriptions due to a lack of new and engaging content or because the service does not offer content that fits their interests.
3. Dissatisfaction with the service:
Despite the popularity of Disney Plus, some subscribers may not be satisfied with the content selection, user interface, or overall value of the service. This could lead to higher rates of cancellation as consumers opt for a different streaming service or return to traditional cable television.