How Would A Ban On TikTok In The US Impact Its Users?
TikTok a short-form, video-sharing app that allows users to create and share 15-second videos, has come under fire in recent months for a variety of reasons, including censorship, data privacy, and safety concerns.
The U.S. government is considering banning TikTok, citing national security concerns. If TikTok is banned in the U.S., it would be a massive blow to the company and its users.
TikTok has already been banned in India, and the company lost an estimated $6 billion as a result.
Today in this report we will share our research on how Top TikTok influencers and brands would be affected by this ban.
Many influencers have built huge followings on the platform and make a living through sponsorships and brand deals.
But now it will be worth seeing how Tiktok Ban affects the influencers and the big businesses.
To check out how this will affect most, we have collected the data of top businesses, and Tiktokers and analyzed how it can reach a huge loss.
Let’s see what our collected stats say.
How TikTok Helps The Top USA Influencers To Grow
There is no doubt that a ban on TikTok in the US would have a significant financial impact on the platform and its top users. Many of these users have built up large followings and have been able to monetize their content through sponsorships and other deals.
Let’s dive into what we want to say –
1. Charlie D’Amelio
💵 $105,770 per post
🫂 142.4 million followers
💰 $20 million net worth
Current TikTok Followers – 142.5 million
Joined TikTok – 2019
Charlie D’Amelio is one of the most popular TikTok users in the world, with over 142.5 million followers on the platform. She has been able to monetize her content through sponsorships and other deals and is reportedly worth millions of dollars.
Charli D’Amelio has been estimated to earn millions of dollars per year through TikTok alone, with Forbes estimating that she earned as much as $4 million from 2019 to 2020. It is speculated that she may have earned as much as $5 million from TikTok in 2020 alone.
According to Celebrity Net Worth, Charli D’Amelio is worth $20 million. This includes the money she makes from TikTok, as well as various sponsorship deals. For example, Celebrity Net Worth reports that Charli makes at least $100,000 per sponsored TikTok post, as well as $1 million for her Super Bowl ad with Sabra Hummus.
As you can see from the graph, TikTok has helped Charli to increase her revenue and followers significantly.
2. Khabane Lame
💵 $92,270 per post
🫂 143.2 million followers
💰 $5 million net worth
Joined Tiktok – March 2020
Current TikTok Followers – 151.6MFollower
Monthly Income – Estimated $200,000 per month
Khaby Lame, the most-followed TikToker, is a multi-millionaire; earns around $750,000 per video -Economic Times
In an exclusive interview with Fortune, Lame revealed that he earns not only millions of likes on his videos but also cold hard cash. In fact, he can make up to $750,000 per clip, which puts him on track to earn a whopping $10 million in 2022.
According to estimates, most of Lames income comes from brand deals in the form of online content. On average, he makes around $400,000 per TikTok clip he creates for any given brand.
Khaby Lame has made a significant amount of money from TikTok over the past four years. The social media platform has generated $4 million in earnings for him, while Instagram has brought in $1 million. In addition, he has made $6 million from endorsements and other deals.
3. Loren Gray
💵 $52,270 per post
🫂 54.5M Followers
💰 $5 million net worth
$19 Million
$5 Million
$3 Million
$8 Million
Annual earnings: $2.6 million
Joined TikTok – 2015
Current Tiktok Followers – 54.5M Followers
Monthly Average Income – Estimated $680,000
Per Post Income – Between $24k to $50K.
Loren Gray Beech has quickly become one of the most popular people on TikTok, with over 23 million followers on the platform. She has also been successful in monetizing her social media presence, earning over $5 million in the last year through various sponsorships and endorsements.
In 2020, she earned $2.6 million from her various social media endeavors, the majority of which was attributed to TikTok. A year earlier, she earned $2.4 million from her social media empire and was ranked TikTok’s fourth highest-earning star.
4. Josh Richards
💵 $30,000 per post
🫂 25.8M Followers
💰 $2.2 million net worth
Josh has amassed a large social media following by regularly posting videos of himself lip-syncing and dancing on TikTok and YouTube. With over 24 million followers and 1.2 billion likes on TikTok, Josh is one of the most popular creators of the app.
5. Michael Le
💵 $50,000 per post
🫂 51.5M Followers
💰 $4 Million net worth
Joined TikTok – 2016
Current Tiktok Followers – 51.5 million followers
Monthly Average Income – Michael Le earns an estimated $46.32 thousand a month
Per Post Income – Estimate of $50K
In 2020, Forbes named him the 6th highest paid TikToker. Bringing in $1.2 million that year, he told Forbes that 60% of his income comes from brand deals. The rest comes from label promos and outside sources. That number increased to $5.5 million in 2021.
Michael Le Got 51 Million TikTok Followers Posting Dancing Videos – Now He’s Betting Big On Web3 – Forbes
6. Bella Poarch
💵 $50,000 per post
🫂 90.8 million Followers
💰 $4 Million net worth
Bella Poarch Is the Fourth Richest TikTok Star – Yahoo Finance
7. Addison Rae
💵 $14,500 per post
🫂 88.7 million Followers
💰 $8 Million net worth
Joined TikTok – July 2019
Net Worth 2022 – $8 Million
Monthly Income – $35,000
Yearly Income – $300,000 +
Per Post Income – Estimate of $14,500
Current TikTok Followers – 88.7M Followers
Rae is estimated to be worth over $15 million according to Celebrity Net Worth. This is largely due to her success on TikTok, where she made $8.5 million in 2021 alone. As for Instagram posts, Hopper HQ reports that Rae makes around $219,000 per post.
Source - StatistaAll the above data shows how TikTok has quickly become a popular platform for content creators, with many using it to generate income. Big brands are willing to spend a lot of money to promote their products through these creators, as they know that their audiences are engaged and active on the platform. This has led to many content creators earning a significant income from TikTok, with some even becoming millionaires.
How TikTok Helps Big Businesses To Grow
One of TikTok’s most popular uses is for marketing. Businesses use TikTok to create short videos of their products or services and post them on the app. This allows people to see what the product or service is like, and gives businesses the opportunity to get feedback and generate leads.
Some businesses have even gone so far as to create entire campaigns around TikTok. For instance, one company created a series of videos about their new product. By posting these videos on TikTok, they were able to attract a lot of attention and reach a wider audience.
TikTok also provides businesses with valuable data. By tracking how customers interact with the videos and what content works best, businesses can learn valuable insights that can help them grow their business.
This data can also be used to create better content, create marketing campaigns, and improve customer service.
According to data published in the report by eMarketer as well as Insider Intelligence, TikTok ad revenue is projected to be 2.4 percent of all digital advertising spending by 2022, as compared to just 1% by 2021. The total revenue is expected to exceed $11 billion by 2024, and comprise 3.5 percent of digital ad spending.
TikTok is currently the third largest social media platform in the US as well as the rest of the world and it will reach 103.3 million active users around the world in 2025.
Users are using TikTok as compared to other platforms. Adults spend an average of nearly 46 minutes on TikTok every day, which is on the same level as YouTube and Facebook, while they spend 30 minutes per day using Facebook or Instagram.
Advertising Statistics Of TikTok
One of the main reasons TikTok is such a popular platform for companies is the characteristics of the users. TikTok is home to 386.6 million users between the ages of 18 and 24 making up 43.7 percent of its users around the world. The second largest segment is 25-to 34-year-olds, which make up 31.9 percent of the base. The female population is also heavily skewed with 57 percent out of the total.
Furthermore, TikTok users largely don’t dislike ads, in fact, they actually enjoy ads. As per DISQO research that found two out of three TikTok users picked the word “positive” to describe advertisements on the platform like “fun and engaging,” “trendsetting,” and “inspiring.”
Moving to Direct-to-Consumer (D2C) brands, they spent 231% more ads on TikTok in the second quarter of the previous year, with spending of $30 million, according to the analytics company Triple Whale.
How Could TikTok Ban Affects Its Users
Now we are moving to our main part of the research that how could TikTok ban affects its users. Well, the above-researched data clearly indicates the possible effects of TikTok’s ban on its users. Before predicting the loss of TikTok and its users in the USA, let’s take a look at what happened when TikTok was banned in India with 167 Million users.
Ban Impact In India
Tiktok was banned in India on June 29, 2020. Since the ban was imposed, a large portion of these gains have been lost. Many influencers have lost the income they made through partnership agreements. Without TikTok, certain users are returning to Instagram as well as YouTube and requesting followers to join them again. But, that’s not the same as what they’ve had previously. Based on the Indian business-related news magazine Mint, “top influencers like Riyaz Aly who had 42.3 million followers on TikTok [now have 9] million followers on Instagram.”
In terms of revenue in the picture, the ban has led to an estimated loss of around Rs120 crore to those who are among the 100 most influential according to the findings of the Indian Institute of Human Brands (IIHB). Influencers with a million followers can easily earn as much as the equivalent of Rs35,000 per month, with double the following to the amount of Rs50,000. The top influencers such as Riyaz Al-Aly were earning Rs5-6 crore annually in profits through TikTok and is expected to earn between 8 and 9 crore by 2020, as per IIHB.
The above data clearly shows that there is a huge loss both to the creators in terms of revenue and reach and businesses also.
Ban Impact In the USA
If TikTok gets banned it will have a significant impact on its users. The app is extremely popular with young people and is a major source of entertainment for many. For businesses that rely on TikTok to promote their products and services, a ban would be devastating. It would also be a major blow to the influencers who use the platform to reach a large audience.
Given below are the main points that should be noted if TikTok is banned:
1. Businesses that use TikTok to promote their products or services will lose a valuable marketing tool.
If TikTok is banned in the United States, businesses that use the platform to promote their products or services will lose a valuable marketing tool. TikTok has become extremely popular in recent years, particularly among young people, and banning it would deprive businesses of access to this important demographic.
Additionally, TikTok is a great way to reach people in other countries, so a ban would also limit the potential market for U.S. businesses.
2. Influencers who use TikTok to build their personal brands will see a decline in their follower counts and engagement rates.
If TikTok is banned in the United States, it would have a significant impact on the app’s users, especially influencers who use the platform to build their personal brands. Without TikTok, these influencers would see a decline in their follower counts and engagement rates. This would make it difficult for them to maintain their influence and reach as well as brand deals.
3. The TikTok community will be fragmented as users migrate to other platforms.
The proposed ban on TikTok in the United States would have a significant impact on its users, many of whom would be forced to migrate to other platforms. This would result in the fragmentation of the TikTok community, as users would no longer be able to interact with each other on a single platform. This could lead to the decline of TikTok as a social media platform, as users would no longer be able to connect with each other in the same way.
4. TikTok will lose its position as a leading social media platform.
The potential ban of TikTok in the United States would have a major impact on the social media platform and its users. TikTok would likely lose its position as a leading social media platform if it were banned in the US. This would be a major blow to the company and its millions of users in the US.
Conclusion
The ban on TikTok will have a major impact on its users. The app is extremely popular with young people and is a major source of entertainment for many. For businesses that rely on TikTok to promote their products and services, a ban would be devastating. It would also be a major blow to the influencers who use the platform to reach a large audience and makes revenue out of it.