Last Updated on: 4th October 2022, 04:40 pm
Affle has been recognised by the Marketing Association of India (MASTER) as the ‘Enabling Technology Company of the Year’ at the MMA Smarties 2022 Awards. This significant win comes together with 7 top campaign awards, including the ‘Best in Show award won by Swiggy and ‘Publisher of the Year’ by MX Takatak, for their campaigns executed on Affle’s platforms.
Commenting on the win, Mr. Dinesh Agarwal, CEO, Affle, said, “We are honored to have been recognised by MASTER as the ‘Enabling Technology Company of the Year’ at the MMA Smarties 2022 Awards. Our award-winning platforms have enabled two other industry recognitions, including the ‘Best in Show award won by Swiggy and the ‘Publisher of the Year’ award won by MX Takatak. We are committed to continuing to provide the best possible user experience and innovative technology solutions to our clients, and we are confident that our platforms will continue to enable success for the organizations that adopt them.”
Commenting on these achievements, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “Winning such top industry honors consecutively, demonstrates Affle’s stand-out contributions towards creating impactful tech innovations powering the mobile marketing ecosystem. I congratulate all Afflers and our partners for these commendable industry recognitions.”
Affle’s award-winning platforms include Affle Connect, Affle Ads, Affle Analytics, Affle Insights, and Affle 360. Affle Connect is a cloud-based platform that enables organisations to quickly and easily create, manage, and deploy mobile ads. Affle Ads is a fully automated platform that enables organizations to quickly and easily create, manage, and deploy mobile ads across multiple channels.
Affle Analytics provides organizations with actionable insights into the performance of their mobile campaigns, and Affle Insights provides them with comprehensive data analysis to help them optimize their mobile campaigns. Affle 360 enables organizations to track and measure the performance of their mobile marketing campaigns in real-time.
Affle’s platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. The company’s Consumer platform is used by online & offline companies for measurable mobile advertising. Affle’s Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce, and through its customer data platform.
Affle’s other wins at the IDMA include the ‘Campaign of the Year’ for its work on Games24X7, ‘Best Use of Social Media’ for its work on the Telugu film ‘Nandanam’, and ‘Best Use of Technology’ for its work on the Telugu film ‘Singam’.
Affle Holdings, the promoter of Affle (India) Limited (AFL), has successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others. Affle was recognised as the ‘Enabling Technology Company of the Year’ at the MMA Smarties 2022 Awards.